Cost: $350.00 (add $150.00 for each extra person) plus cost of accommodations if required

Taught by InnKeeper and web site designer Dieter Gerhard of Birds of a Feather Victoria B&B

Call Dieter toll free at 1-800-730-4790 or 1-877-275-5895 to arrange a course date that is mutually convenient to both of you.

4 - 5 hours classroom instruction answers these questions + more:

• do I need my own domain and my own website?
• what is Google Page Rank?
• should I pay for search engine inclusion?
• How do I get a higher listing in Google? in other Search Engines?
• what should I expect from my website designer?
• which directories are worthwhile to pay to be listed?
• what is search engine optimization?
• what should I expect from my webmaster?
• how can I network over the internet?
• should I be linking to other websites?
• what value is there to be linked from other websites?
• what publications should I pay to be listed in?
• should I print a brochure?
• should I join a B&B association?
• should I be listed with government tourist bureaus?
• should I join the Chamber of Commerce?
• what considerations should I be aware of when choosing a domain name(s)?
• why should I not use an e-mail for my B&B that was provided to me by my ISP?
• why does where I host my website matter and why is price not the determining factor?
• why the e-mail solicitations you receive offering search engine submission are not only a waste of money but are in fact harmful to your indexing?

Again and again we hear the same scenario from Innkeepers who have spent hundreds, often thousands of dollars on websites and website promotion only to receive minimal bookings and/or be listed in the basement of search engines. Effective marketing using the internet requires understanding the profile of the B&B guest as well as the dynamic use of the internet by these very same guests when they are looking for accommodations. This course will give you an over-view of how to stitch it all together.

Still not sure if this course is right for you? Go to Google and also to Yahoo and search for the two keyword phrases which statistics bear out as the most frequently used terms as it applies to Victoria B&B accommodation; specifically this phrases: "Victoria bed and breakfast" or "bed and breakfast Victoria" You will consistently see Birds of a Feather B&B (www.VictoriaLodging.com) and Oak Lane B&B (one of our clients) near the top of the listings. That’s just the beginning!

Here’s one free tip to save you money already: When you get one of those annoying spams promising to submit your site to the search engines tell then to take a hike. SAVE YOUR MONEY!! if you allow them to submit your website and it is not first search engine optimized then submitting your site to the search engines is equivalent to telling them, "Hey, over here! Look at how search engine unfriendly my site is!" Now you’ve just paid these spammers to push you even further into the search engine basement.

There are also many other computer and internet courses available at www.northStudio.com/courses everything from search engine optimization to html to Dreamweaver and FrontPage to Adobe Photoshop. Take control of your business today!